大中华区门店数量占全球60% 傲胜借进博会加码本土化创新

Core Insights - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing the latest innovations in health technology from brands like OSIM [1][2] - OSIM is focusing on the growing health management needs of consumers, integrating AI pressure monitoring and PPG technology into their products to offer personalized wellness solutions [1][2] Group 1: Product Innovations - OSIM introduced several key products at the expo, including the "walking massage chair" uErgoh, flagship uDream 5 wellness chair, and uLove3 stress relief chair, highlighting their commitment to health technology innovation [1] - The integration of AI pressure monitoring technology allows OSIM to provide customized massage solutions based on individual health needs [1] Group 2: Market Strategy - OSIM positions itself as a leader in the Chinese market, with over 60% of its global store count located in the Greater China region, and plans to expand further into new first-tier cities [2] - The company aims to align with China's "Healthy China" strategy by enhancing resource investment and local innovation, focusing on delivering smarter and more convenient products and services [2]