一天五六千、场景秒切换，上海“竖店”让短剧拍摄告别“非必要不进沪”

Core Insights - The transformation of a former poker factory into the Shanghai International Short Video Center highlights the rapid growth of the short drama industry in China, attracting attention from various sectors [1][2] - The center has become a hub for short dramas and live broadcasts, with over 200 indoor scenes designed to meet diverse filming needs [2][3] Group 1: Industry Development - The Shanghai International Short Video Center was established in 2020, repurposing a previously idle poker factory, and has since evolved into a key location for short video production [2] - The center's innovative design allows for flexible scene changes, akin to building with Lego, catering to the increasing demand for high-quality short dramas [2][3] - The short drama industry in Shanghai is projected to generate approximately 7 billion yuan in 2024, with nearly 2,000 short dramas produced and around 30,000 episodes launched [3] Group 2: Technological Advancements - The center has integrated high-tech features, including motion capture and lighting technology, to enhance the filming experience and meet modern production demands [3] - Some studios within the center have become highly sought after due to their appealing aesthetics and suitability for short drama filming [3] Group 3: Market Dynamics - The cost of filming at the Shanghai International Short Video Center is competitive, with daily rates for scenes around 5,000 to 6,000 yuan, comparable to other filming locations like Hengdian [4] - The short drama production process has evolved significantly, with increased investment and longer filming periods, reflecting a shift towards higher production values [5] Group 4: Creative Challenges - The quality of scripts is a critical focus in the industry, with successful productions relying on compelling narratives rather than just high budgets [5] - The industry faces challenges of homogenization in scriptwriting, necessitating innovation and user-centered approaches to content creation [5][6]