Di Yi Cai Jing·2025-11-09 08:39Core Viewpoint - The rise of "jumping ads" during the e-commerce promotional period is negatively impacting user experience, as platforms prioritize commercial revenue over user satisfaction [2][3]. Group 1: User Experience and Advertising Issues - Users are increasingly frustrated with "jumping ads," which lead to accidental clicks and disruptions, particularly on platforms like Weibo, Zhihu, and Douban [3]. - The phenomenon of "jumping ads" is not new, with previous regulations established in 2022 to protect user rights, but enforcement remains lacking [2][3]. - Users have expressed their dissatisfaction on various platforms, with many calling for a reduction in excessive advertising and sharing methods to avoid these ads [3]. Group 2: E-commerce and Advertising Revenue - E-commerce platforms are experiencing heightened marketing demands during major sales events, with Weibo reporting a 2% year-on-year increase in advertising revenue to $3.8 billion, and Alibaba's advertising revenue growing by 10% to $357 million [5]. - The competition among e-commerce platforms is intensifying, with a focus on finding new ways to engage consumers during promotional periods, despite the challenges posed by low-price competition [5]. - Analysts highlight that many "jumping ads" exploit users' unconscious actions, which contradicts consumer intent, emphasizing the need for platforms to respect user preferences while navigating advertising strategies [5].