WEN Q3 Deep Dive: Brand Revitalization and U.S. Turnaround Take Center Stage

Core Insights - Wendy's reported Q3 CY2025 results that exceeded market revenue expectations, with revenue of $549.5 million, a 3% decline year on year, but a 3.1% beat against analyst estimates [1][6] - The non-GAAP profit was $0.24 per share, which was 22.9% above analysts' consensus estimates of $0.20 [1][6] Financial Performance - Adjusted EBITDA was $138 million, representing a 25.1% margin and an 11.7% beat against analyst expectations of $123.6 million [6] - Operating margin remained stable at 16.8%, consistent with the same quarter last year [6] - Same-store sales fell by 3.7% year on year, compared to a decline of 0.2% in the same quarter last year [6] - The company maintained its full-year Adjusted EPS guidance at $0.86 at the midpoint and EBITDA guidance of $515 million, aligning with analyst expectations [6] Strategic Initiatives - Management highlighted ongoing challenges in the U.S. market, including lower guest traffic and increased competition, prompting the launch of Project Fresh as a turnaround strategy [3][4] - Project Fresh aims to improve operational efficiency, revitalize the brand, and optimize the system, with a focus on enhancing average unit volumes rather than rapid U.S. expansion [4] - International operations showed strong performance, contributing to system-wide sales growth and new market openings [3][4] Management Commentary - Interim CEO Ken Cook emphasized the urgency of returning U.S. same-restaurant sales to growth and the importance of digital initiatives and streamlined operations [3][4][5] - CFO Suzanne Thuerk noted that the company's efforts are designed to drive sustainable and profitable growth across the system [4]