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中国机会丨深耕女性全周期健康,拜耳与京东共探数字化管理路径
Xin Lang Cai Jing·2025-11-09 08:47

Core Insights - Bayer views the China International Import Expo (CIIE) as a crucial platform for integrating into China's development and seizing opportunities, particularly in the women's health sector [1][11] - Bayer has signed a strategic cooperation memorandum with JD Health to enhance ecosystem development in chronic diseases, women's health, and oncology, aiming for resource sharing and complementary advantages [1][8] Group 1: CIIE Participation and Achievements - Bayer has showcased over 50 first-time products at CIIE and has successfully incubated multiple "CIIE babies," resulting in nearly 40 significant contracts [3] - In the upcoming 2024 CIIE, Bayer will launch the "Women's Health Ecosystem," integrating medical, research, public welfare, and digital platforms for comprehensive women's health management [3] Group 2: Women's Health Product Matrix - Bayer has introduced a comprehensive product matrix addressing women's health across different life stages, including contraceptives and treatments for endometrial diseases [6][7] - The company has presented seven innovative products at CIIE, including oral contraceptives and a non-hormonal treatment for menopausal symptoms, emphasizing a holistic approach to women's health [6][7] Group 3: Collaboration with JD Health - The partnership with JD Health aims to enhance women's health literacy and create a professional content library, leveraging digital platforms for broader reach [10] - Bayer and JD Health will explore innovative cooperation models to establish a digital ecosystem in women's health, enhancing accessibility and efficiency of health services [10][11]