Core Insights - The article highlights the global launch of Witsbb's eye and brain DHA product specifically designed for children aged 3-12, showcasing the effectiveness of the China International Import Expo as a platform for innovation and market entry [1][2][8] Group 1: Product Innovation - Witsbb's new DHA product is the only one on the market specifically designed for school-age children and boasts nine global patents, indicating a shift towards more specialized and refined nutritional products [2][3] - The product features a high purity level of 80% for its patented algal oil DHA and utilizes an rTG structure, which is more efficiently absorbed by the body compared to traditional EE fish oil DHA [4][5] Group 2: Market Demand - There is an unprecedented focus among Chinese families on children's health, particularly regarding eye and brain health, driven by increased academic pressure and screen time [3][8] - The product's popularity is rooted in its scientific foundation, addressing specific pain points in children's health and learning capabilities [3][4] Group 3: Marketing and Distribution - The launch at the expo and its coverage by CCTV News exemplify the effective transition from exhibition to consumer availability, enhancing the product's visibility and market penetration [7][8] - The collaboration between the expo and authoritative media platforms accelerates the introduction of innovative products into the Chinese market, reflecting a broader trend towards high-quality development driven by technology and patent barriers [8]
从展品到商品零时差 从Witsbb健敏思新品发布会看进博加速全球创新落地
Jing Ji Guan Cha Wang·2025-11-09 08:53