进博会观察｜欧葆庭中国区CEO柯烨明：中国养老机构竞争愈加激烈，国资正在大量进入

Core Viewpoint - The competition among elderly care institutions in China is intensifying, with significant state-owned capital entering the market, presenting both opportunities and challenges for foreign investment in the sector [1][2][9]. Industry Overview - The Chinese elderly care market is experiencing rapid growth due to an aging population, with over 300 million people aged 60 and above, accounting for 21.1% of the total population [1]. - The market is attracting more foreign investment, with many international companies showcasing products tailored for the elderly during the China International Import Expo [1]. Competitive Landscape - The competition among elderly care institutions is becoming more fierce, with some institutions improving service quality to attract consumers, while others resort to price wars, sacrificing service quality for lower prices [2][9]. - The trend of "state-owned enterprises advancing while private enterprises retreat" is becoming more pronounced, as many new service providers are emerging from sectors like insurance and real estate [2][9]. Market Dynamics - The average occupancy rate of elderly care institutions in China is low, not due to a lack of demand, but rather a mismatch between resources and needs [6]. - Factors affecting occupancy include poor project location, inadequate service offerings, and the financial capability and willingness of elderly individuals to pay for services [6][7]. Regulatory Environment - The Chinese government is continuously optimizing the elderly care service system, and the management of care institutions is becoming more mature [5][9]. - There is an increasing emphasis on regulatory oversight, with the government implementing a unified care service system to ensure quality across both private and public institutions [5]. Company Strategy - The company plans to expand its service offerings and management models across China, leveraging its established expertise and successful operational framework developed over the past decade [10]. - The company has been actively engaging with local experts and institutions to enhance its service quality and adapt to the unique needs of the Chinese market [8][10].