宠物经济热度攀升，进博会首设宠物主题展区 ｜聚焦进博

Core Insights - The pet economy in China is becoming a representative field of "emotional consumption" due to changes in family structure and consumption concepts [1] - The pet market is expected to exceed 300 billion yuan in 2024 and 400 billion yuan by 2027, driven by the transformation of pets from "functional companions" to "family members" [1][2] - The pet market is projected to surpass 811.4 billion yuan by 2025, with pet food being the largest segment and a core driver of the industry [2] Market Trends - The pet economy is experiencing robust growth, with a significant increase in the number of new registered enterprises and local pet food companies enhancing R&D to develop competitive brands [2] - Consumers, particularly those born in the 80s and 90s, prefer online channels for purchasing pet products, with a notable rise in live e-commerce [2] - The report identifies eight core trends driving the industry, including supply chain restructuring, consumption upgrades, and the integration of the "silver economy" with the pet economy [2]