解码北疆草原“金石交”的民族团结密码

Core Viewpoint - The article highlights the development of the "Jinshi Jiao" cultural brand in Ulat Qianqi, Inner Mongolia, which promotes ethnic unity and economic growth through the integration of cultural tourism and traditional craftsmanship [1][12]. Cultural Development - The "Jinshi Jiao" brand symbolizes the deep friendship among various ethnic groups, combining traditional culture with modern creativity [3][10]. - Local artisans are utilizing national cultural symbols as core sources for creating cultural products, enhancing the appeal and relevance of traditional crafts [3][4]. - A collaborative mechanism involving government, universities, and industry associations has been established to support artisans and enhance cultural resource accessibility [3][4]. Economic Empowerment - The establishment of the "Jinshi Jiao" entrepreneurial street in July 2021 has created a platform for artisans, integrating research, production, and sales, which has improved their income stability [7][12]. - Over 90 businesses have settled in the entrepreneurial street, creating more than 450 jobs, with 48% of these positions benefiting transferred farmers and herders [7][12]. - The annual sales revenue of the entrepreneurial street is projected to exceed 20 million yuan in 2024, transforming traditional skills into economic opportunities [7][12]. Brand Promotion - The "Jinshi Jiao" brand has gained national recognition through various marketing strategies, including exhibitions and online promotions, significantly increasing its visibility [8][9]. - A cultural product competition in July 2024 showcased 2,192 entries, enhancing brand awareness and engagement with the public [9][10]. - The brand will be featured on national platforms, including LED displays in Beijing, to promote its cultural significance [9][12]. Cultural Integration - The "Jinshi Jiao" brand exemplifies the interaction and collaboration among artisans from different ethnic backgrounds, fostering mutual support and cultural exchange [10][11]. - Collaborative projects between artisans and designers have resulted in innovative products that blend diverse cultural elements, enhancing market appeal [10][11]. Future Prospects - The "Jinshi Jiao" brand encompasses over 500 products across nine categories, with sales expected to surpass 32 million yuan in 2024 [12]. - The initiative has been recognized as a key cultural industry project, aiming to standardize ethnic handicrafts and expand their market reach internationally [12][13]. - Future plans include leveraging the Gankemaodu port to promote cultural products along the Belt and Road Initiative, enhancing global cultural exchange [12][13].