Zheng Quan Ri Bao·2025-11-09 11:07Core Insights - JD Global Purchase announced an upgrade to its "National Pavilion" project during the 8th China International Import Expo, aiming to become the preferred platform for overseas brands entering the Chinese market [1] - The upgrade focuses on deepening cooperation with national official institutions, ensuring product authenticity and reliable sourcing through official authorization from embassies and chambers of commerce [1] - The initiative is part of JD's "100 Billion, 1,000 Products New Growth Plan," which aims to introduce 1,000 overseas brands and achieve a cumulative sales growth of 10 billion yuan over three years [1] Summary by Sections National Pavilion Project - The National Pavilion is a core component of JD Global Purchase's growth strategy, designed to integrate resources and empower digitalization for overseas brands [1] - The project provides a full-chain solution for overseas brands, from entry and marketing to fulfillment, showcasing unique products and cultural experiences to Chinese consumers [1] Strategic Implementation - JD Global Purchase has successfully tested the effectiveness of its "online and offline dual-channel linkage" through previous projects like the "ASEAN National Pavilion" [1] - The company aims to leverage its cross-border supply chain capabilities to offer a wider range of quality imported products to Chinese consumers [1] Value Proposition for Overseas Brands - JD Global Purchase offers a low-threshold, high-efficiency entry channel for overseas brands, allowing them to quickly access the Chinese market without significant resource investment [2] - The platform utilizes JD's efficient supply chain infrastructure and marketing ecosystem to help brands accurately target their customer base and achieve rapid sales growth [2] - Comprehensive brand empowerment and services are provided, covering everything from sourcing to warehousing, marketing, and after-sales support, thereby reducing operational costs and risks for brands [2]