“全北京向上看”的世贸天阶计划转型，目标是CBD商业美学地标

Core Insights - The World Trade Center (WTC) in Beijing is undergoing a transformation as Longfor Commercial has officially signed a contract to take over its operations, aiming to create a new commercial aesthetic landmark in the CBD [1][2] Group 1: Project Overview - The WTC features a large canopy measuring 250 meters in length and 30 meters in width, which cost 250 million yuan to build and was the largest LCD screen in Asia when completed in 2006 [1] - Since its opening in 2007, the WTC quickly became a phenomenon in Beijing, attracting consumers with its massive canopy and international brand flagship stores [1] Group 2: Current Challenges - In recent years, the WTC has shown signs of decline due to the rise of new commercial projects in the CBD and changing consumer habits, leading to the exit of several international brands and a significant drop in foot traffic [1] - Many shops within the WTC have remained vacant, indicating a survival crisis for this once-thriving commercial landmark [1] Group 3: Future Prospects - Longfor Commercial's entry into the WTC may provide a turning point, as the company has successfully implemented a differentiated operational strategy across its nine other projects in Beijing, such as Changying Tianjie and Lize Tianjie [1] - The planned transformation will incorporate more artistic and cultural elements, allowing the WTC to develop in synergy with nearby commercial areas like Qiaofu Fangcaodi [2]