Core Insights - PwC's new brand image was showcased at the China International Import Expo (CIIE), emphasizing its focus on enterprise globalization and artificial intelligence (AI) [1] - The CIIE serves as a platform for international cooperation and a window to observe China's resilience and innovation [1] Group 1: Taxation AI and Digital Transformation - Taxation intelligence has become crucial for enterprises to reduce costs and enhance compliance, with PwC's AI platform integrating large language models to improve tax processing efficiency [1][2] - The core value of tax intelligence is identified in three areas: procedural compliance, digital management upgrades, and intelligent risk control [2] - AI is expected to evolve from a mere tool to a strategic advisor for enterprises, enhancing decision-making capabilities [2] Group 2: Data Security and Implementation Challenges - Data quality and scenario implementation are critical challenges for scaling AI in enterprise settings, necessitating a verified professional database for reliable AI outputs [3] - Data security is a primary concern, with PwC emphasizing the importance of "classified control" in managing sensitive financial data [3] Group 3: Talent Development and Industry Competition - The future of industry competition will focus on the efficiency and reliability of human-machine collaboration, necessitating enhanced reasoning skills among young professionals [4] Group 4: Market Dynamics and Opportunities - The CIIE has seen significant growth in exhibition area and participating companies, reflecting China's strong market appeal and improving business environment [5] - The expo has shifted from merely selling products to providing lifestyle solutions, aligning with the evolving consumer demands in China [5] - PwC aims to leverage its global network and local insights to support Chinese enterprises in globalization and digital transformation [5][6]
普华永道庄树清:进博会八年见证中国开放加速度 AI赋能税务专业服务新范式
Zheng Quan Ri Bao Wang·2025-11-09 12:22