Core Insights - MUJI is participating in the 8th China International Import Expo with the theme "The Beauty of Cultivation," marking its 20th anniversary in the Chinese mainland market [1] - The Chinese market is MUJI's largest overseas market, with continuous sales growth and an increase in both revenue and profit [1] - As of August 2025, MUJI has 422 stores in mainland China, reflecting its confidence in the future of the Chinese market [1] Group 1 - MUJI has achieved year-on-year sales growth for 12 consecutive months in mainland China, indicating a strong overall development trend [1] - The company has established a local product development team in China since 2019, allowing it to better understand consumer needs and create products that meet those demands [1] - MUJI's strategy includes leveraging China's robust supply chain to create a complete industrial chain from product design to market sales [1] Group 2 - Under its localization strategy, MUJI is expanding its product variety and enhancing development capabilities, focusing on respecting natural resources and local environments [2] - The company launched a new hemp product series at the expo, made from locally sourced materials, showcasing collaboration with young Chinese designers [2] - MUJI's commitment to local sourcing and production aligns with its brand philosophy of "natural power," resonating with current consumer values [2]
無印良品三赴进博之约：深植中国沃土 演绎“耕种之美”
Zheng Quan Ri Bao Wang·2025-11-09 13:15