Core Insights - IKEA continues to participate in the China International Import Expo (CIIE) for the eighth consecutive year, showcasing its new F SSTA product line for the Chinese New Year, emphasizing the importance of local cultural relevance [1][2] - The company aims to leverage the CIIE's "exhibit-to-product" effect to introduce innovative products that meet local consumer needs, enhancing the home experience during the festive season [1] Product Launch and Sales Performance - This year, IKEA introduced approximately 25 new F SSTA products, which will be available in multiple global markets, aiming to convey New Year blessings worldwide [2] - The electric sofa RULLERUM, launched at the CIIE in 2022, has sold around 78,000 units, contributing nearly 50,000 units to the fiscal year 2025 sales, accounting for 26.96% of IKEA's total sofa category sales, making it the top-selling product in its category [2]
连续八年参展进博会 宜家全球首发马年中国新年系列产品
Zheng Quan Ri Bao Wang·2025-11-09 13:15