岛国野咖啡来到进博会：“斐”常风味上新，还有姜黄和金枪鱼

Group 1: Fiji's Economic and Trade Opportunities - Fiji is celebrating the 50th anniversary of diplomatic relations with China and the 170th anniversary of Chinese arrival in Fiji, highlighting the importance of cultural and economic ties [1][8] - The participation in the China International Import Expo (CIIE) has allowed Fiji to showcase its products, including coffee, turmeric, and mineral water, to a larger audience [8][10] - The trade volume between China and Fiji is projected to reach approximately $534 million in 2024, reflecting a year-on-year increase of 1.5% [10] Group 2: Agricultural Products and Market Potential - Bula Coffee, founded by Luke Fryett, aims to commercialize previously wasted coffee beans in Fiji, targeting the Chinese market for potential sales [2][4] - Turmeric, known as Fiji's "golden crop," has gained international recognition, especially during the pandemic when its exports remained stable [4][5] - Fiji's mineral water is already well-known in China, with companies like Vaiwai seeking to expand their distribution networks [5][10] Group 3: Fisheries and Economic Contributions - The fishing industry is a key economic pillar for Fiji, with significant contributions from Chinese enterprises in areas such as fish processing and export [7][10] - Fiji's tuna products are highly valued both locally and internationally, enhancing the country's export revenue [5][7] Group 4: Small and Medium Enterprises (SMEs) and E-commerce - SMEs form the backbone of Fiji's economy, with many participating in the CIIE to access the Chinese market [10] - E-commerce is emerging as a vital channel for Fijian businesses, allowing them to reach Chinese consumers without the need for physical stores [10]