lululemon(US:LULU) Zheng Quan Ri Bao Wang·2025-11-09 13:49Core Insights - The eighth China International Import Expo (CIIE) is currently being held at the National Exhibition and Convention Center in Shanghai, where lululemon is promoting yoga experiences [1][2] - This year marks the tenth anniversary of the Align™ yoga pants, and lululemon aims to celebrate this milestone at the expo while also providing relaxation moments for attendees on China Journalist Day [1] - The brand's booth features a vibrant theme called "Good State Fun Movement," encouraging participants to engage in stretching and breathing exercises to achieve physical and mental balance [1] Company Activities - Lululemon ambassadors led over a hundred attendees, including journalists and expo staff, in yoga stretching exercises, emphasizing the importance of connecting with oneself through yoga [2] - The brand's senior vice president of marketing for China expressed the desire to create a calming experience amidst the busy expo environment [1] Brand Messaging - Lululemon positions the Align™ yoga pants not just as sportswear but as a companion in personal growth, aiming to foster a dialogue between individuals and their bodies [2]