滥用AI模特？虚假完美无法真正留住消费者

Core Insights - The misuse of AI technology by some merchants during the "Double 11" shopping festival has led to significant discrepancies between advertised clothing items and the actual products received by consumers, raising concerns about consumer rights and trust [2] - AI models, while innovative and capable of reducing costs and enhancing product displays, are being exploited by certain businesses to create misleading representations of products, which can ultimately harm their reputation and lead to increased return rates and customer distrust [2] - The implementation of regulations such as the "Artificial Intelligence Generated Synthetic Content Identification Measures" aims to curb the misuse of AI and protect consumer rights, indicating that legal frameworks are evolving to address these issues [3] Group 1 - The "Double 11" shopping festival has seen a surge in consumer complaints regarding discrepancies between AI model representations and actual product quality [2] - Some merchants are using AI models to create an unrealistic "perfect" image of products, which misleads consumers and violates their right to informed purchasing [2] - The over-reliance on AI for creating idealized product images can lead to negative consequences for businesses, including increased return rates and loss of consumer trust [2] Group 2 - The new regulations effective from September 1 require clear identification of AI-generated content to prevent misuse and protect consumer rights [3] - Existing laws, such as the Consumer Rights Protection Law and the E-commerce Law, impose restrictions on false advertising and related practices [3] - The essence of successful online shopping lies in genuine product quality and sincere customer service, rather than artificially manufactured perfection [3]