进博会溢出效应持续释放 “投资中国”金字招牌更亮了

Core Insights - The China International Import Expo (CIIE) has become a platform for foreign companies to transition from exhibitors to investors, reflecting China's commitment to development and openness [1][2][4] - Major companies like Estée Lauder, Danone, Samsung, and Zeiss are significantly increasing their investments in China, indicating strong confidence in the Chinese market [1][2][3] Company Summaries - Estée Lauder signed a procurement intention order worth $480 million at CIIE, emphasizing the importance of the Chinese market as a growth engine for the company [1] - Danone aims to make China its largest global market within five years, planning to establish a research center in China to drive innovation [2] - Samsung has invested nearly $55 billion in China since entering the market in 1992, with plans to continue expanding its production and R&D capabilities [2] - Zeiss is enhancing its local investment strategy, with significant projects like a new headquarters in Shanghai and a manufacturing base in Suzhou, aiming to boost service capabilities and innovation [3] Industry Trends - The latest "World Open Report 2025" indicates that China offers one of the highest investment returns globally, with foreign direct investment returns averaging around 9% over the past five years [4] - A report by KPMG highlights a notable increase in M&A activities by multinational companies in China, with many planning to maintain or increase investments despite global economic uncertainties [5] - Over half of the surveyed multinational companies express optimism about China's economic growth for 2025, with expectations for this sentiment to rise in the next three to five years [5]