Next Wave of Stablecoin Boom May Seem Invisible, Says Transak CEO

Core Insights - Transak is focusing on modular APIs as a white-labeled offering for established firms to integrate stablecoins into their services, aiming for a more invisible adoption of stablecoins in consumer applications [1][2][3] Company Strategy - Transak has raised a total of $40 million in funding and is positioning itself to facilitate the next wave of stablecoin adoption by making the process less visible to users [2] - The company is transitioning from being known primarily as a "buy crypto" button to offering more white-label and stablecoin use cases, emphasizing onboarding and financial applications rather than speculative crypto purchases [3] Market Context - The legitimacy of dollar-pegged tokens has increased due to the passage of the GENIUS Act in the U.S., with major institutions like Citigroup and Bank of America showing interest [3] - Transak's stablecoin services may operate in the background for users, similar to how certain services do not explicitly mention the underlying technology [5] Use Cases - Transak is exploring white-label use cases for stablecoins, which may include handling KYC procedures for users purchasing stablecoins with cash and facilitating conversions back to cash in different regions [4][5] - The firm is looking to create a "stablecoin sandwich" concept, integrating its services with the traditional financial system while keeping its brand less visible [4]