Target makes weird new rule to win back customers

Core Points - Target has implemented a new "friendliness" policy aimed at enhancing customer interactions in its retail locations [4][6] - The policy, known as the "10-4" rule, requires employees to engage with customers based on their proximity [5][7] - The changes come amid a significant sales slump and are part of a broader strategy to improve customer experience and the company's financial performance [6][8] Company Changes - Target's CEO has announced resignation effective February 1, 2026, following a series of unpopular changes [3] - The company has discontinued its price-matching policy, which has led to customer dissatisfaction [3] Policy Details - Under the "10-4" rule, employees must make eye contact and greet customers within 10 feet, and offer assistance or check in when customers are within 4 feet [5][7] - This policy is similar to an existing one at Walmart, but with more specific engagement requirements [5] Customer Engagement Strategy - The new policy is designed to encourage in-person shopping and improve key consumer metrics, which reportedly rise when customers are acknowledged [8]