Macy's customers could soon live inside this iconic flagship store

Core Insights - Macy's has been struggling with declining sales, leading to store closures and layoffs, as it rethinks its future in the retail landscape [1][3] - The company is reversing its decision to close its iconic Union Square location in San Francisco, indicating a shift in its transformation strategy [2][6] - Macy's has launched a "Bold New Chapter" strategy, planning to close around 150 underperforming stores by 2026 while focusing on its stronger locations [3][4] Company Strategy - The "Bold New Chapter" strategy aims to concentrate investments on 350 stronger locations and prioritize more profitable divisions like Bloomingdale's and Bluemercury [3] - Over the past decade, Macy's has closed more than a third of its stores, including significant locations like the Union Square flagship [4][5] - The company is exploring new development options for the Union Square site in partnership with TMG Partners, keeping the flagship open through at least Q1 2026 [7]