世贸天阶将迎转型

Core Insights - The World Trade Center (WTC) in Beijing is undergoing a transformation with Longfor Commercial officially signing to operate the project, aiming to create a commercial aesthetic landmark in the CBD [1] Group 1: Project Overview - The WTC features a sky screen measuring 250 meters in length and 30 meters in width, costing 250 million yuan, and was the largest LCD screen in Asia when completed in 2006 [1] - Since its opening in 2007, WTC quickly became a phenomenon in Beijing, but has seen a decline in international brands and foot traffic in recent years due to the rise of new commercial projects in the CBD and changing consumer habits [1] Group 2: Strategic Implications - Longfor Commercial's entry is seen as a potential turning point for WTC, as it has already established nine projects in Beijing, including Changying Tianjie and Lize Tianjie, employing a differentiated operational strategy [1] - The planned transformation of WTC into a commercial aesthetic landmark will incorporate more artistic and cultural elements, allowing it to develop synergistically with nearby Qiaofu Fangcaodi [1]