Core Insights - The article highlights the practice of marketing sunscreen products as "medical isolation pads" to enable insurance reimbursement, which allows companies to capture a larger market share and increase profits [1][3][5] Group 1: Marketing Strategy - Companies are using the term "medical-grade" to promote products, which helps them gain more market access and higher profit margins [3] - The collaboration with a major pharmacy chain has led to the production of sunscreen masks and sleeves, with contracts amounting to 90 million yuan [3] Group 2: Regulatory Compliance - "Medical isolation pads" are classified as Class I medical devices, which have lower risks and simpler registration processes, allowing non-medical products to be compliant with medical device regulations [5] - These products have unique 27-digit medical insurance codes, enabling them to meet the conditions for insurance reimbursement in pharmacies [5]
防晒品穿“马甲”进药店 企业钻医保漏洞拿下9000万大单
Yang Shi Xin Wen·2025-11-09 21:54