Zhong Guo Xin Wen Wang·2025-11-09 22:05Core Insights - The 2025 International Agricultural Machinery Exhibition in Hannover, Germany, opened on November 9, showcasing innovations in agricultural machinery, digital technology, and smart agricultural systems [1][3] - Approximately 2,800 exhibitors from over 50 countries are participating, with 68.5% coming from outside Germany, including major industry players like John Deere and Case New Holland [1][3] - Nearly 300 Chinese companies are exhibiting, ranking third among participating countries, highlighting advancements in smart, green, and high-end manufacturing [3] Company Highlights - Zoomlion, a leading Chinese equipment manufacturer, is showcasing nine high-end products, including a full range of tractors and harvesters based on a distributed electric hybrid power technology platform [3][4] - The company aims to penetrate mature markets in Europe and North America with a "high-end international" positioning, leveraging its global operational experience and technical expertise [4] - Zoomlion's agricultural machinery division is implementing a strategy focused on internationalization, high-end products, and new energy solutions to provide integrated agricultural operation solutions globally [4] Exhibition Overview - The exhibition, held biennially, is one of the world's premier professional events, running until November 15, featuring a comprehensive range of products from crop protection machinery to drones and automated systems [5] - It is expected to attract 430,000 visitors, showcasing the entire agricultural industry chain [5]