“在中国，为中国”，兄弟（中国）以数字化转型拥抱中国市场

Core Insights - The China International Import Expo (CIIE) serves as a unique platform for multinational companies to introduce their latest technologies and products to the Chinese market, enhancing communication between brands, government, enterprises, and users [1] - Brother (China) aims to convey long-term confidence in the Chinese market through its participation in CIIE, showcasing products that address local user pain points and emphasizing its commitment to serving Chinese customers [1][2] Group 1 - Brother (China) has formed a partnership with Alibaba Cloud and Salesforce to create a differentiated service ecosystem, focusing on data-driven user value operations [2] - The company is transitioning from a product-centric to a customer-centric approach, leveraging data insights to anticipate user needs and enhance competitiveness in the digital economy [2] - Brother (China) emphasizes the importance of providing integrated solutions that combine hardware, software, and services to address real user pain points, moving away from price competition [2] Group 2 - The company is aligning its growth strategy with national priorities, accelerating technology integration, and focusing on AI tools to improve efficiency and productivity for users [3] - Brother (China) is committed to sustainable development, engaging in environmental initiatives such as tree planting in Inner Mongolia and supporting women's income generation through embroidery in Yunnan [3] - The company plans to enhance its local R&D and service capabilities over the next three to five years, developing mature solutions that cater to the diverse demands of the Chinese market [3]