“双11”购物，消费者成了“精算师”

Core Insights - The "Double 11" shopping festival has transformed from a consumer benefit event into a complex pricing maze, leading to consumer confusion and frustration [1][2][3] Pricing Issues - Consumers are experiencing price fluctuations where promotional prices are often higher than regular prices, leading to a perception of deceptive practices [2][3] - Instances of price increases before promotional events have been reported, with consumers noting that prices can rise significantly just before the sales begin [3][5] - Complaints regarding price protection policies have surged, with many consumers finding that their purchases do not qualify for the promised lowest price guarantees [4] Consumer Experiences - Many consumers have reported dramatic price changes within short time frames, leading to confusion about the actual cost of products [3][5] - The phenomenon of "price discrimination" based on user accounts has been observed, where different users see different prices for the same product [7] - The complexity of discount mechanisms and coupon systems has left consumers feeling overwhelmed and exhausted, as they struggle to navigate the various offers [8][9] Promotional Mechanisms - The traditional "deposit + final payment" model has lost its appeal, with consumers questioning its effectiveness when final prices exceed initial estimates [9] - The issuance of coupons has become increasingly complicated, with many consumers finding it difficult to apply them effectively due to restrictive conditions [9]