CINNO Research：2025-2030年中国乘用车市场AR-HUD标配量CAGR将达30%

Core Insights - The penetration of Head-Up Display (HUD) in China's passenger car market is rapidly increasing, with a projected growth rate of 22% year-on-year for standard HUDs in the first half of 2025, reaching a penetration rate of 15.5% [1][2] - Augmented Reality Head-Up Display (AR-HUD) is experiencing significant growth, with a year-on-year increase of 45%, and is expected to reach a penetration rate of 6% by 2025 [1][2] Group 1: Market Trends - The standard HUD configuration in China's passenger vehicles is primarily dominated by W-HUD, while AR-HUD is seeing rapid growth, increasing its penetration rate to 28% in the first half of 2025, up by 4 percentage points year-on-year [3] - The market share of domestic vehicles with standard HUDs is the largest at 63%, reflecting a 2 percentage point increase year-on-year, while German and Japanese vehicles account for 21% and 14% respectively [4] Group 2: New Energy Vehicles - In the first half of 2025, the HUD penetration rate in China's new energy passenger vehicles reached 57%, with a total of 1.18 million units, indicating a growing consumer acceptance of HUD technology [5] - The AR-HUD configuration in new energy vehicles accounted for 94% of the total AR-HUD installations, driven by domestic brands and new automotive forces [5] Group 3: Pricing and Market Segmentation - The majority of HUD installations in passenger vehicles priced at or above 300,000 yuan account for 42% of the total, with significant growth in lower price segments as well [6] - The AR-HUD installations in vehicles priced at or above 300,000 yuan represent 39%, showing a 7 percentage point increase year-on-year [6] Group 4: Industry Dynamics - The HUD industry is experiencing rapid growth and expansion, supported by policy incentives, technological advancements, and increasing market demand, with major manufacturers concentrated in eastern coastal regions of China [6]