LYFEN(SH:603777) Xin Lang Cai Jing·2025-11-10 00:06Core Insights - The company has transformed from a "product seller" to a "global brand management ecosystem" over eight years of participation in the China International Import Expo (CIIE) [1][2] - The total procurement amount has exceeded 1.47 billion yuan, with partnerships spanning over 20 countries, including Malaysia, Italy, and Belgium [1] - The company aims to redefine the value of snacks by focusing on health and emotional satisfaction, moving away from price competition [2] Group 1: Transformation Journey - The company initially participated in the CIIE as a "procurement merchant," primarily showcasing single-category imported snacks [1] - The current participation highlights a shift to a platform-based approach, capable of integrating global resources [1] - The company has established a "global golden production area selection system" to enhance supply chain capabilities [2] Group 2: Strategic Focus - The company plans to deepen cooperation with leading global enterprises while focusing on countries along the Belt and Road Initiative [2] - An overseas expansion plan has been outlined, with products already entering markets like the United States and Canada [2] - The community retail brand "Yangchuanji" aims to establish over 1,000 stores by 2027, facilitating the last mile of distribution [2] Group 3: Future Vision - The company envisions continuing to leverage the CIIE as a strategic interface to integrate global resources and support domestic consumption upgrades [2] - The dual focus on health and emotional value is seen as a key differentiator in the snack industry [2] - The transformation from "product thinking" to "ecosystem thinking" is a significant milestone in the company's development [2]