Group 1 - The "Su Super" annual event has concluded, showcasing its influence beyond football and exploring new paths for local economic development [1] - The event's economic model is deeply tied to regional IP, with teams named after cities, creating a synergy between football and local economies [1] - Ticket sales are not just for viewing but represent a comprehensive economic spillover effect, boosting consumption in various sectors like dining, accommodation, and tourism [1] Group 2 - The use of internet trends for marketing has gained traction, with "meme economics" becoming popular due to its low entry barriers and focus on emotional interaction [2] - Fans are purchasing emotional value when attending matches, highlighting the rise of emotional consumption as a new service sector trend [2] - Professional leagues should adopt internet thinking to enhance fan loyalty and recognition while learning from "Su Super" to increase social engagement [2]
职业联赛要善用出圈思维
Jing Ji Ri Bao·2025-11-10 00:10