量子之歌正式更名奇梦岛,战略重心全面转向潮玩
Cai Jing Wang·2025-11-10 00:18

Group 1 - Quantum Song Group officially rebranded as "Qimengdao Group" (HERE), shifting its strategic focus to the潮玩 (trendy toy) ecosystem [1] - The rebranding aims to convey the company's commitment to the潮玩 ecosystem and to serve as a platform for Chinese culture to reach a global audience [1] - The rebranding follows the acquisition of Shenzhen Yiqi Culture, which has been transformed into the "Qimengdao" brand, focusing on IP incubation, content creation, and global commercialization [1] Group 2 - In Q4 of FY2025, the star IP WAKUKU generated revenue of 42.96 million yuan, with its plush toy selling over 1 million boxes since its launch in May [2] - The new IP SIINONO launched in July, selling 10,000 boxes in just 10 minutes on Douyin, with total sales exceeding 300,000 boxes [2] - Qimengdao has established a mature IP incubation system covering the entire process from design and production to content marketing and global commercialization [2] Group 3 - The company has entered Southeast Asia and North America markets, gaining recognition through pop-up events and localized collaborations [2] - A strategic partnership with Beijing Radio and Television Station was announced, focusing on cultural and trendy media integration, including city-themed潮玩 and collaborative projects with young designers [2] - The original IP "WAKUKU" will be featured in the Beijing Spring Festival Gala, aiming to reach a global audience [2]