Chan Ye Xin Xi Wang·2025-11-10 00:59Core Insights - The text-to-speech (TTS) technology is becoming a crucial part of social development, enhancing information accessibility and providing equal opportunities for special groups [1][10] - The market size of China's TTS technology industry is projected to reach 18.76 billion yuan in 2024, reflecting a year-on-year increase of 22.77% [1][11] - The industry is experiencing a shift from early mechanical simulations to advanced AI-driven systems capable of generating human-like speech [1][11] Industry Overview - TTS technology converts text into speech, allowing users to hear content without reading, thus breaking the limitations of information transmission [4][10] - The technology's core value lies in enabling human-machine interaction through natural speech [4][10] Technical Mechanism - The TTS process involves three main components: text preprocessing, speech synthesis, and speech output [5][6] - Text preprocessing includes tasks like word segmentation and semantic understanding, while speech synthesis uses complex algorithms to generate speech signals [5][6] Industry Chain - The TTS industry chain consists of upstream (hardware and algorithm support), midstream (core technology), and downstream (application fields like education, finance, and media) [8][10] - In education, TTS technology is used for personalized learning experiences, aiding students with reading disabilities [8][10] Market Dynamics - The network audio-visual industry, a key segment of new media, is increasingly utilizing TTS technology for content creation, with the user base expected to reach 1.091 billion by 2024 [9][10] Competitive Landscape - The TTS industry is characterized by international technology leadership and domestic market focus, with major players like Google and Microsoft in high-end markets, while domestic companies excel in Chinese language applications [11][12] - Key domestic companies include iFlytek, Baidu, and Yunzhisheng, with competition expected to intensify around edge computing and ethical technology [11][12] Future Trends - The industry is moving towards human-like expression and long-scene adaptability, with emotional expression becoming a core breakthrough point [14][15] - Multi-modal integration is anticipated to enhance TTS capabilities, allowing for collaborative content production across various media [15][16] - As the industry grows, regulatory frameworks will strengthen, focusing on data privacy and voice copyright protection [16]