Chan Ye Xin Xi Wang·2025-11-10 00:59Core Insights - The UBI auto insurance industry in China is experiencing steady growth driven by both policy support and market demand for fair pricing and personalized services [1][10] - The market size is projected to grow from 10.238 billion yuan in 2021 to 13.249 billion yuan in 2024, with a compound annual growth rate (CAGR) of 8.97% [1][10] - By 2025, the market size is expected to reach 14.322 billion yuan, indicating UBI's role in optimizing the auto insurance market structure and upgrading services [1][10] Industry Overview - UBI auto insurance is defined as insurance based on driving behavior, utilizing connected devices to analyze driver habits, vehicle information, and environmental data for pricing [3][8] - The industry has evolved from basic mileage-based pricing to a comprehensive smart protection system that includes driving behavior analysis and real-time risk warnings [1][10] Market Dynamics - The Chinese government has implemented various policies to stimulate the automotive market, including tax exemptions and subsidies for new energy vehicles, which have increased car ownership from 172 million in 2015 to 353 million in 2024, with a CAGR of 8.32% [8][10] - The shift from traditional insurance pricing models to UBI products reflects the need for more accurate risk assessment based on actual driving behavior [8][10] Industry Chain - The UBI insurance industry chain includes hardware suppliers (sensors, OBD devices, GPS modules), traditional and internet insurance companies, and technology firms providing end-to-end solutions [8][9] - Sales channels have shifted towards online platforms, enhancing user experience with features like instant claims and accident detection [8][9] Competitive Landscape - The global UBI insurance market is dominated by major North American and European insurers, while Chinese companies like China Life, Ping An, and China Pacific Insurance are actively entering the UBI space [10][11] - The competitive landscape is characterized by three tiers: leading global insurers, large domestic firms, and numerous regional and emerging tech companies [10][11] Future Trends - The UBI industry is expected to undergo significant transformations, including multi-dimensional changes in technology, service models shifting towards platform ecosystems, and product innovations focusing on personalization and social engagement [14][15] - The integration of advanced data collection methods and real-time pricing models will enhance risk assessment and customer experience [14][15]