What’s holding back Indian brands from going global?

Core Perspective - The article discusses the perceived lack of global consumer brands from India, attributing this to a lack of ambition among Indian entrepreneurs and systemic issues within the business environment [2][4]. Group 1: Entrepreneurial Attitudes - Indian entrepreneurs are criticized for being risk-averse and lacking ambition, which has hindered the creation of globally recognized brands [2][3]. - Corporate leaders like Uday Kotak and Harsh Goenka highlight the tendency of Indian entrepreneurs to rely on the domestic market and avoid investing in R&D and branding [3][4]. Group 2: Market Competition - The absence of Indian brands in global consumer goods is partly due to the dominance of established international brands like Unilever and P&G, which have extensive resources and market presence [7]. - Historical Indian brands like Onida and BPL struggled to compete against larger global companies that had already established significant market reach [8]. Group 3: Trust and Quality - Global brands have built consumer trust through consistent product quality, which is a critical factor for success in international markets [9]. - The article suggests that the cultural environment and governance models play a role in fostering these intangible attributes [9]. Group 4: Systemic Challenges - Eric Schmidt's insights indicate that India's potential to innovate is limited by regulatory and systemic issues rather than a lack of talent among entrepreneurs [10][11]. - The article emphasizes the need for a strategic political vision to support entrepreneurial growth, similar to the development seen in South Korea and China [13]. Group 5: Collaborative Efforts - A successful entrepreneurial ecosystem requires collaboration between ambitious entrepreneurs and supportive government policies to address issues like labor laws and bureaucratic hurdles [14]. - The article concludes that a meaningful engagement among all stakeholders is essential for improving Brand India on the global stage [14][15].