薛之谦的火锅店上上谦，全国仅剩最后一门店！巅峰时曾覆盖上海、广州等城市，薛之谦已退出股东行列，明星开店不香了？

Core Viewpoint - The hotpot chain brand "Shangshangqian" has announced the closure of its last store in Guangzhou, leaving only one operational location in Shanghai, marking a significant decline from its peak [1][2]. Company Summary - "Shangshangqian" was co-founded by singer Xue Zhiqian in 2012, who invested over 600,000 yuan and was heavily involved in its early operations, including location selection and ingredient sourcing [6]. - At its peak, "Shangshangqian" operated 8 direct stores and 20 franchise stores, with daily revenues reaching approximately 1.5 million yuan in 2017 [6]. - The brand's decline began after Xue Zhiqian distanced himself from the company in 2019, leading to a decrease in public interest and operational challenges [8]. Industry Context - The closure of "Shangshangqian" reflects a broader trend of celebrity-branded restaurants facing difficulties, as many have relied heavily on celebrity endorsements without establishing strong product differentiation or customer loyalty [9][11]. - Other celebrity hotpot brands, such as "Xianhe Zhuang" and "Huo Feng Xiang," have also experienced significant challenges, including management issues and negative incidents, leading to closures and reduced operational stores [9][11]. - The primary reason for the decline of celebrity restaurant brands is their over-reliance on traffic and popularity, neglecting essential aspects of the restaurant business such as product quality and operational sustainability [11].