总投资超50亿元的“美妆小镇”11月9日开工

Core Insights - The "Moshang PARK" project in Linping New Town marks a significant expansion of the fashion industry in the area, with a total investment exceeding 5 billion yuan and covering approximately 284 acres [1][2] - The project aims to create a national-level beauty and fashion industry headquarters, integrating various functions such as design, brand operation, supply chain management, and live e-commerce [1][2] Group 1 - The project officially commenced construction on November 9, with the first phase covering about 84 acres and an investment of approximately 1.5 billion yuan, set to be completed by the end of 2027 [1] - Moshang PARK will fill the gap in the beauty industry within Linping, complementing the existing fashion industry cluster in Yishang Town, which has focused primarily on apparel [2] - The establishment of Moshang PARK is expected to attract numerous leading domestic and international beauty brands, research institutions, and related enterprises, enhancing the local beauty economy [2] Group 2 - The park plans to recruit over 100 quality fashion enterprises and provide comprehensive services including business registration, tax services, policy application, and talent training [2] - Additional facilities such as an international exhibition center, consumer districts, and flagship stores will be developed to create a multi-scenario environment for office, exhibition, and consumption [2] - This initiative supports Hangzhou's ambition to become a "new fashion capital" by establishing a robust ecosystem for the beauty and fashion industries [2]