第八届进博会丨全球邮轮市场V形反弹 中国市场贡献过半亚洲增量

Core Insights - The global cruise market is experiencing a V-shaped rebound, with the Chinese market contributing over half of the growth in Asia, and domestic brands capturing a market share of 40% [1] - From January to September this year, China hosted a total of 376 cruise voyages, with a year-on-year increase of over 20% in cruise passengers [1] - The Chinese cruise industry is transitioning from scale recovery to high-quality development, with 2025 seen as a pivotal year for the industry [1] Industry Developments - The CEO of Royal Caribbean Group highlighted the release of consumer demand and modernization of home ports in cities like Shanghai, Tianjin, and Guangzhou as key drivers for the cruise industry in China [1] - Mediterranean Cruises has been deploying high-quality ships to China since 2016 and plans to launch more routes tailored for Chinese tourists by 2025 [1] - The CEO of MSC Mediterranean Cruises noted that the Chinese cruise market is showing strong growth due to supportive policies and the entire industry chain, with plans to extend the home port season to meet rising demand [2] Market Outlook - The future of the Chinese cruise market is expected to be more open, with a call for deeper cooperation with global partners to cultivate the market and share development opportunities [2] - The forum held during the eighth China International Import Expo aims to leverage the event's influence to help the Chinese cruise industry integrate more confidently and openly with the global market [2]