“算法杀熟”等成为“双11”套路 专家建议：建立“黑名单”制度

Core Viewpoint - The "Double 11" shopping festival has transformed into a complex pricing environment, leading to consumer distrust and complaints about price manipulation and opaque discount mechanisms [1][2][4]. Pricing Mechanisms - The use of layered discount mechanisms, such as deposit inflation, store discounts, platform coupons, and membership discounts, complicates price comparisons for consumers, making it difficult to determine the actual price [2][5]. - Sudden changes in pricing, such as the abrupt cessation of subsidies, have resulted in price increases, which can be seen as a form of price fraud [2][4]. Consumer Rights - The ongoing pricing issues infringe upon consumers' rights to know and engage in fair trading, as they are often left with non-optimal prices due to the lack of transparency [2][3]. - The phenomenon of "algorithmic price discrimination," where different prices are offered to new and existing users based on their browsing and purchasing history, has been widely reported and is difficult for consumers to detect [3][5]. Regulatory Environment - The newly revised Anti-Unfair Competition Law, effective from October 15, aims to address pricing irregularities by explicitly prohibiting practices like false evaluations and algorithmic price discrimination [4][6]. - However, challenges remain in enforcing these laws due to technical barriers in evidence collection and the ambiguity of new pricing behaviors [5][6]. Recommendations for Improvement - Experts suggest establishing a "blacklist" system to penalize businesses that repeatedly engage in price fraud, thereby enhancing market integrity [6]. - There is a call for increased consumer education on common pricing traps and the simplification of the complaint process to empower consumers in protecting their rights [6].