Core Insights - The eighth China International Import Expo (CIIE) was held in Shanghai from November 5 to 10, showcasing the global launch of INNER HEALTH's upgraded AKK菌金标 formula and new AKK银标 product, marking a complete cycle from product introduction to formula iteration in the weight management sector [1][6]. Group 1: Product Launch and Innovation - INNER HEALTH introduced two new products that utilize the AKK MucTTM strain, certified by both the European Food Safety Authority (EFSA) and the Australian Therapeutic Goods Administration (TGA), focusing on innovative solutions for daily weight management [3]. - The brand's upgrade reflects a shift in consumer preferences towards innovative and sustainable health management options, as the prevalence of overweight and obesity continues to rise in China [6]. Group 2: Market Position and Strategy - METAGENICS has emphasized the importance of the Chinese market in its global strategy, with INNER HEALTH being a core brand in the probiotics sector since its establishment in 1987 [5]. - The launch of the new products at CIIE represents a strategic closure from introduction to optimization and iteration, providing Chinese consumers with more comprehensive health management choices [6].
INNER HEALTH茵澳斯开启体重管理内在革新
Zhong Guo Jing Ji Wang·2025-11-10 03:17