从展商到投资商 红牛加速深耕中国市场

Core Insights - The China International Import Expo (CIIE) serves as a crucial platform for multinational companies to explore market trends and share development opportunities in China [1][4] - Since its debut in 2019, the Tsingtao Group has successfully transitioned from an exhibitor to an investor, deepening its investment in the Chinese market [1][4] Company Developments - Tsingtao Group has invested a total of 4.36 billion RMB in China over the past five years, reflecting its commitment to the growing Chinese consumer market [4] - The company has launched several innovative products at the CIIE, including the sugar-free Red Bull energy drink in 2022 and the world's first bottled Red Bull energy drink in 2023, catering to diverse consumer needs [3][4] Market Opportunities - The CIIE is recognized as a strategic channel for global companies to invest in China, providing insights into market trends and consumer demands [4] - Tsingtao Group emphasizes the advantages of the Chinese market, including its vast consumer base, complete industrial chain, and strong innovation capabilities, which present significant opportunities for foreign enterprises [4]