外企看中国｜从展商到投资商 红牛加速深耕中国市场

Core Insights - The China International Import Expo (CIIE) serves as a crucial platform for multinational companies to understand market trends and share opportunities in China's development [1][4] - Since its debut in 2019, the Red Bull brand under the Tsingtao Group has successfully transitioned from exhibiting products to becoming an investor in the Chinese market, leveraging the CIIE for deeper investment and innovation [1][3] Company Developments - Tsingtao Group has participated in the CIIE for seven consecutive years, perceiving the vitality and momentum of the Chinese market with each attendance [4] - The company has invested a total of 4.36 billion RMB (approximately 600 million USD) in China over the past five years, reflecting its commitment to the growing consumer market [4] Product Innovations - Tsingtao Group has introduced several innovative products at the CIIE, including the sugar-free Red Bull® vitamin energy drink in 2022 and the world's first bottled Red Bull® energy drink in 2023, catering to diverse consumer needs [3] - The company showcased a diverse product portfolio at the current CIIE, including popular local products from Thailand such as the high-end energy drink Ready and the leading electrolyte drink Sponsor [3]