Core Insights - The eighth China International Import Expo (CIIE) was held in Shanghai from November 5 to 10, showcasing the global launch of INNER HEALTH's upgraded AKK菌金标 formula and new AKK银标 product, marking a complete cycle from product introduction to formula iteration in weight management [1][5] Group 1: Product Launch and Innovation - INNER HEALTH introduced two new products that utilize the AKK MucTTM strain, certified by both the European Food Safety Authority (EFSA) and the Australian Therapeutic Goods Administration (TGA), focusing on innovative solutions for daily weight management [3] - The brand's upgrade reflects a shift in consumer preferences towards innovative and sustainable health management options, addressing the rising rates of overweight and obesity in China [6] Group 2: Market Position and Strategy - METAGENICS emphasized the importance of the Chinese market in its global strategy, highlighting INNER HEALTH's commitment to providing effective health solutions through advanced nutritional science since its establishment in 1987 [5] - The launch of the new products at CIIE represents a strategic closure for INNER HEALTH, transitioning from introduction to optimization and iteration, thereby offering more comprehensive health management choices for Chinese consumers [6]
进博会现场｜INNER HEALTH茵澳斯开启体重管理内在革新
Zhong Guo Jing Ji Wang·2025-11-10 03:22