Jin Tou Wang·2025-11-10 03:36Core Insights - Haier Vietnam launched its new three-tub washing machine in Ho Chi Minh City, marking its entry as the first Chinese three-tub washing machine brand in the Southeast Asian market [1] - The launch event attracted over 2,000 consumers and 30 industry KOLs and media representatives, showcasing Haier's leading position in the segmented washing care sector [1][2] - The innovative design of the three-tub washing machine addresses local consumer needs for health and convenience, featuring a "12kg large tub + dual 1kg small tubs" configuration to prevent cross-contamination [2] Product Features - The three-tub washing machine operates with three independent water sources, allowing for simultaneous washing of different types of clothing, such as innerwear, outerwear, and baby clothes [2] - It includes a one-button quick cleaning function, enhancing the efficiency of the washing process [2] - The product's design and functionality have already garnered positive feedback from users, with a notable increase in offline purchases following online interest [2] Market Strategy - The launch is part of Haier's strategic expansion into the high-end market in Vietnam, supported by a dual-brand strategy with AQUA [2] - From January to September, AQUA washing machines experienced a growth rate of 16.9%, maintaining the top market share in the industry [2] - The three-tub washing machine will also be introduced in other Southeast Asian markets, including Malaysia, Thailand, and Indonesia, aiming to elevate the laundry experience for families in the region [3]