卡萨帝墅式L+洗衣机东南亚热销 中企第一

Core Insights - Casarte, an international high-end home appliance brand, is accelerating its global expansion after establishing leadership in high-end products, brands, and scenarios [1][2] - The Casarte Villa L+ washing machine has successfully entered Southeast Asian markets, including Malaysia, Vietnam, and Thailand, achieving rapid sales and capturing a significant share in the high-end laundry segment [1] - In Thailand, Casarte's Villa L+ washing machine is the only Chinese brand in the top three of the ultra-high-end price segment and has achieved the highest growth rate in the high-end washing machine category [1] Market Performance - The Villa L+ washing machine's success in Southeast Asia is attributed to a deep understanding of regional consumer needs and technological innovation [1] - The product addresses urgent market demands for "professional + convenient" laundry solutions, driven by the expansion of the middle-to-high-income group and challenges posed by the local climate [1][2] - The machine features AI one-stop washing and drying capabilities, 20 specialized washing programs for 26 types of stains, and a large drum diameter of 607mm to accommodate larger items [1] Product Innovation - Casarte has also launched the Neutron washing machine, which includes AI smart washing functions and air washing technology, specifically designed for high-end garment care in Southeast Asia's humid climate [2] - The success of the Villa L+ in Southeast Asia validates Casarte's user-centered innovation approach [2] - As the potential of the Southeast Asian high-end consumer market continues to grow, Casarte is expected to further solidify its regional leadership and contribute to the innovative development of the global high-end home appliance market [2]