消费升级叠加监管趋严 家庭护理行业从“价格竞争”转向“价值竞争”

Core Viewpoint - The family care industry is undergoing a transformation driven by consumer demand for service quality and stricter regulatory policies, with a focus on establishing a trust mechanism and protecting consumer rights [1][2]. Group 1: Industry Challenges and Regulatory Changes - Long-standing issues in the family care industry, such as prepaid disputes and inconsistent service quality, have become more pronounced, necessitating a shift from optional to mandatory fund supervision [1][2]. - The introduction of regulations, such as the Supreme Court's interpretation on prepaid consumption disputes effective May 2025, aims to clarify the rights and obligations of consumers and operators, enhancing the accountability of service providers [2][3]. - The need for effective fund supervision has led to the consideration of banking regulatory mechanisms as a viable solution to ensure consumer fund safety [2][3]. Group 2: Company Initiatives and Innovations - Saint Bella Group, recognized as the largest full-cycle family care group in Asia and China, has proactively responded to industry trends by partnering with China Merchants Bank to launch a fund supervision account, enhancing consumer rights protection [3][4]. - The fund supervision account ensures that consumer prepaid funds are held in a regulated state until services are rendered, thereby increasing transparency and safeguarding consumer investments [3][4]. Group 3: Impact on Consumer Trust and Market Dynamics - The banking-level supervision model not only secures consumer funds but also positively influences company development by enhancing consumer trust and brand reputation [4][5]. - As the industry shifts from price competition to value competition, factors such as fund safety and credit assurance are becoming critical competitive dimensions [5][6]. - The collaboration between financial institutions and the family care industry is expected to foster a healthier market environment, encouraging high-quality service providers to thrive [6].