“大字吹牛，小字免责”：车圈营销乱象，正在裹挟消费者

Core Viewpoint - The automotive industry is facing significant marketing issues, including exaggerated promotions and misleading advertising practices, which undermine consumer trust and the core values of vehicle manufacturing [1][10][14]. Group 1: Marketing Practices - Automotive marketing has become increasingly extravagant, with tactics such as "limited hunger marketing" and "order inflation" creating a sense of urgency among consumers [1][10]. - Many companies are using "big words" for attention-grabbing headlines while burying important disclaimers in small print, leading to potential consumer misunderstandings [4][5][7]. - The phenomenon of "order inflation" is prevalent, where companies manipulate order data to create a false impression of demand, raising concerns about the integrity of reported sales figures [10][11][12]. Group 2: Consumer Trust and Safety - The focus on flashy marketing has overshadowed the essential aspects of vehicle safety and quality, resulting in safety incidents and technical defects that erode consumer confidence [1][3]. - Legal experts highlight that misleading marketing practices could be classified as fraud under Chinese law, allowing consumers to rescind contracts based on deceptive advertising [8][9]. Group 3: Industry Response and Regulation - The China Automobile Dealers Association (CADA) has called for an end to misleading promotional practices and the publication of weekly sales rankings, which distort market realities and contribute to unhealthy competition [16][17]. - There is a growing consensus within the industry that marketing strategies need to be reevaluated to align with the traditional values of the automotive sector, emphasizing transparency and accountability [17].