Core Viewpoint - The company Xibei has faced significant challenges following a controversy regarding the use of pre-prepared dishes, leading to the closure of nearly 10 stores across multiple locations since October [2][4]. Group 1: Store Closures - Xibei has closed nearly 10 stores nationwide as part of a unified arrangement, with specific reasons not disclosed beyond what is stated on the store notices [2]. - Recent closures include locations in Suzhou, Yiwu, Beijing, Shantou, and Nanjing, among others [4]. Group 2: Controversy and Public Response - The controversy began on September 10 when a public figure criticized Xibei for serving pre-prepared dishes, which led to a significant impact on the company's reputation [4]. - Xibei's CEO responded by denying the use of pre-prepared dishes and announced plans to make the menu available for public scrutiny [4]. - Following the backlash, Xibei acknowledged a gap between its production methods and customer expectations, leading to an apology and a commitment to improve food preparation practices [5]. Group 3: Financial Impact - The controversy resulted in a significant drop in daily revenue, with losses of approximately 1 million yuan on September 10 and 11, and an estimated loss of 2 to 3 million yuan on September 12 [5]. - In response to the declining customer traffic, Xibei implemented strategies such as introducing new dishes, lowering prices, and offering discounts, which eventually led to a resurgence in customer interest [5].
一个月闭店近10家,西贝工作人员回应
Xin Lang Cai Jing·2025-11-10 04:51