打造百年建筑的焕新样本,OPPO华北首家旗舰店落地天津
Huan Qiu Wang·2025-11-10 05:01

Core Insights - OPPO has opened its first flagship store in North China, located in a historical building in Tianjin, blending modern technology with cultural heritage [1][3][10] Group 1: Store Concept and Design - The flagship store is designed as a "city park for young people," integrating the historical essence of the building with modern artistic elements [1][3] - The store is situated in a culturally rich area, surrounded by significant historical architecture, enhancing its appeal [4] - OPPO collaborated with experts and used traditional materials and techniques to restore the building while preserving its historical features [7][9] Group 2: Cultural Integration and Target Audience - The store aims to merge "Tianjin culture" with modern gaming trends, creating a space that resonates with younger consumers [10][14] - It features interactive areas, including a coffee lounge and gaming zones, to foster social connections among young users [12][14] Group 3: Business Strategy and Growth - OPPO's strategy focuses on establishing flagship stores in key urban areas based on market potential and user density, rather than merely increasing the number of stores [15][16] - The company plans to open 50 new flagship stores in major cities over the next three years, alongside 1,000 additional mall stores annually [15]