进博会观察｜中企闯荡全球蓝海市场

Group 1: Company Overview - Zhenggu (Beijing) Agricultural Development Co., Ltd. has been sending personnel to Panama annually since 2021 to oversee coffee bean cultivation according to its Ubean Black Label Geisha standards, ensuring quality control across the entire supply chain from planting to domestic consumption [1] - The company has participated in the China International Import Expo (CIIE) for seven consecutive years, signing multiple cooperation agreements with countries like Panama during this year's event [1][2] - The rising domestic demand for coffee in China, particularly for high-quality beans, has prompted Chinese companies to seek overseas sources to meet market needs, as local production in regions like Yunnan is insufficient [1] Group 2: Market Insights - The CIIE serves as a platform for Chinese companies to both buy and sell globally, allowing products like Panama Geisha coffee to reach thousands of potential consumers and partners within a week [2] - The promotion of Geisha coffee at the expo aligns with Panama's sustainable development goals, as both Zhenggu and its partners are implementing low-carbon organic farming practices [2] Group 3: Industry Trends - The global electricity demand is projected to grow at a rate of 4% from 2024 to 2025, driven by the need for renewable energy integration and aging grid infrastructure in regions like Europe and the Middle East [3] - Companies are shifting from merely selling products overseas to a model that combines capital, technology, and equipment, aiming for a global presence through local partnerships [3] Group 4: Talent Management - As companies expand internationally, there is a noticeable shift towards prioritizing local talent to manage operations effectively, especially in labor-intensive regions like Southeast Asia and high-end markets like Europe [4][5] - Leading companies are now focusing on long-term talent development strategies, such as domestic rotations and overseas practical training, to build local management teams [5]