KEEP(HK:03650) 智通财经网·2025-11-10 06:01Core Viewpoint - Keep has seen a significant stock price increase following the announcement of table tennis world champion Sun Yingsha as its brand ambassador, indicating strong market interest and engagement with its new initiatives [1] Company Performance - Keep's stock rose over 10% in the afternoon trading session, with a current price of 4.63 HKD and a trading volume of 2.8335 million HKD [1] - The launch of the Sun Yingsha x Keep series event attracted 78,000 participants on its first day, setting a record for the highest single-day participation in Keep's history [1] User Engagement - The event contributed a total of 6.87 million calories burned, showcasing high user engagement and activity levels [1] - The "Sasha Course" recorded 41,000 follow-along sessions on its first day, further indicating strong user interest [1] Marketing Impact - The related topics achieved a total exposure of 340 million across all platforms, demonstrating effective marketing reach [1] - Offline promotions included advertisements in 27 subway stations across three cities and on large screens in nine cities, enhancing brand visibility [1] Future Outlook - According to a report from Minsheng Securities, Keep is positioned to enhance its subscription user base and Annual Recurring Revenue (ARR) with the upcoming AI coach product [1] - The AI coach is projected to generate over 200 million RMB in ARR by 2026, with potential market valuation ranging from 6 billion to 10 billion RMB based on current valuation multiples for AI products [1]