外企看中国丨三重“溢出效应”持续释放 赫力昂以“中国创新”反哺全球市场

Group 1 - Haleon showcased over 70 core products at the China International Import Expo, including 11 new products and 3 global debuts, emphasizing its deep localization strategy in the Chinese market [1] - The company aims to achieve a threefold "spillover effect" through the expo, transitioning from exhibits to products, brands to ecosystems, and local to global [3] - Haleon has established a digital health management ecosystem by collaborating with platforms like JD Health and Ping An Good Doctor, focusing on a new health consumption model that integrates products, services, and platforms [6] Group 2 - The "China Consumer Active Health Insight Report" released by Haleon indicates a shift in public health awareness in China from passive response to active management, although a gap between knowledge and action remains [4] - Haleon has enhanced its local operational capabilities through the acquisition of Tianjin SmithKline and expansion in Suzhou, aiming to create an agile operational system to better respond to market demands [6]